![]() If we left out FedEx, we would have many design gurus and professors of design yelling at us because we would have ignored this masterpiece that fully demonstrates the use of negative space. The conflict has continued back and forth over related issues since the 1980’s. The Beatles and Steve Jobs had a rather long and embittered legal battle over both the name and the logo, even though The Beatles’ Apple Corp logo is a realistic image of a green granny smith apple, and nothing like the computer company’s designed trademark. In similar cavalier fashion, these same guys called their computer a ‘Macintosh’, which has no logo at all. For a company named Apple, this is the purest symbol possible, and its brilliance is that it screams the company name on first glance. ![]() The Apple icon has evolved from a striped rainbow apple to a gleaming ‘Titanium’ finish at present, but the shape and usage have never changed. So all those myths you hear about Alan Turing biting into a poison apple, or Adam and Eve symbolism as inspiration have all been discounted as pure nonsense. Janoff claims the bite out of the apple was for balance and precise definition, so even when tiny - it was still an image of an apple, not a cherry. From Janoff’s recollection, the brief was minimal: ‘We’re calling it Apple,’ was about all that was said. Then came time for a logo, so Steve Jobs called a designer he knew, Rob Janoff, all very casual-like. ‘As good as any other fruit,’ said the other. ‘Let’s call the company Apple!’ one said. In our imagination, Steve Jobs and Steve Wozniak were huddled over the circuit boards and protruding wires emanating from a metal box that was to become a computer. adapted the Swoosh as its official logo soon after its incorporation in 1971. Named after the winged Greek Goddess of Victory, Nike Inc. Carolyn Davidson, a student at Portland State University, designed the logo with a few alternatives as a freelance gig for what was then known as Blue Ribbon Sports Inc. The creation of this, the most famous of all sporting logos, was rather uneventful. These days, the swoosh appears alone and is recognized immediately in every corner of the world. In the early days it was always accompanied by custom-made logo lettering which is almost identical to Futura Condensed Extra Black. On the side of a sports shoe this dynamic symbol demands that your foot will follow the forward motion of the design, advancing with strength.Īgainst Adidas and Puma, Nike does the accelerative momentum imagery best. Swoosh - the emotion/motion of rushing forward. Here are our top picks for the “Best Logos of All Time - Ever” - in no particular order. The visual balance must also be perfect in every way if a brand symbol is to be chosen to be among the very best. Anyone who sees the image must instantly get the message and feel the intended emotion. ![]() Any logo design should be pleasing to the eye, yet at the same time it should also be eye-popping.
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